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Showing posts with label details. Show all posts
Showing posts with label details. Show all posts

Thursday, November 8, 2012

Talking Head Videos Bore Audiences Online

Boring an audience is almost the only thing that is never a good idea to do in a video. Probably not a good idea in any form of entertainment or media. But nonetheless, people continue to make talking head videos, because they are often easy and cheap.

Alas, this may never change, and perhaps shouldn't change since keeping costs down and productions fast is just about as important as not boring the audience. But it is worth knowing the realities even if you're committed to making a talking head video:

The eyetracking data clearly show that a talking head is boring, even for 24 seconds. On the Web, 24 seconds is a long time - too long for users to keep their attention on something monotonous

(from Talking-Head Video Is Boring Online).

Monday, October 29, 2012

Privacy Evolves

Zach Cumer posted about Safety & Security for the now + the future and graciously invited me to comment. Here is what I wrote today:

Thank you for the invite to comment. I'm out and about right now, so here are some brief thoughts.

The Internet, social media and our digital devices have brought transparency to our lives and the organizations we interact with. That never quite existed like this before. The youngest generation's entire idea of privacy is different than older generations' tend to be.

This new transparency is a double edged sword. On the one hand information is more available and often more useful than ever before. On the other, what used to be physical things, the artifacts of our lives, have become increasingly digital. Not everyone is ready for or understands what this means, even though it has already happened in many ways.

Hurricane Sandy, the storm that is hitting the East Coast of the US right now, illustrates: the moment the Internet goes out, our lives are plunged into 1980 style existence. Anything online, "in the cloud," is suddenly unavailable. Even more, if power goes out too, much of our lives goes back to 1880. Once the batteries run out, we learn the hard way what not being ready for power outages, being "1880 compliant" as I call it, is. We aren't used to how to do things like they were done in 1880. At least not long term.

At a retail job I had just after high school, the store couldn't see what was in inventory, on its own shelves, if there was a storm. The storm made the satellite link to headquarters go down. And the store's local computers didn't have that information by themselves. Technically, this is a problem of not having business continuity in the event of natural disaster, or simple rainfall in their case. Today, millions of people and companies can't get to their own address books, music collections or email because of a storm. One hopes the data-centers that store our digital lives don't lose the data in the rain and wind. Once hopes we'll still be able to get to everything after the storm has past. We need life continuity whether our tech works or not.

But, back to the privacy issues your post brings up. We don't send postal mail in clear envelopes because everyone wants, even needs, some privacy in their lives. Privacy still matters, and many call personal privacy a basic human right. Chapter 2 article 7 of the Charter of Fundamental Rights of the European Union says [e]veryone has the right to respect for his or her private and family life, home and communications. Yet despite privacy still going into laws, we don't have great answers for how our lives and our whole society are affected when privacy erodes accidentally, or through malicious breaches. Or simply because the privacy settings can be confusing.

From the scary sounding scenario of showing up online in the background of a stranger's photo auto-tagged by facial recognition, to the more likely possibility that you forget your smartphone at a bar, with your identity and financial data on it, we as a society are forced to rethink things. Beyond extremes like home break-ins because the people check in publicly online, or identity theft, there are other ways our privacy is dynamic. Web search histories and online profiles together are used to market things to us based on what we share with the world. What we share is both things we know about, like a restaurant review we know we wrote and share in public, and stuff we don't know about, like data from Google on flu searches getting used by the Centers for Disease Control to predict outbreaks more accurately. What do we want to have private and what can never be private again not matter how much we want it to be? As a civilization we lack great answers.

I have some ideas how to prepare ourselves. Computers are not just laptops and desktops, they are phones and tablets and gaming consoles and more. Computers and networks are designed to store and transmit information. From the rubber feet on the bottom, to the casing, to every line of code, everything about them is for keeping and sharing information; it is their fundamental purpose. Anything done to contain or remove information from computers and networks works against their foundation, their purpose. And that is why all ways to try to keep information private is going against the grain of computers. In a perfect world, a secret we want to have stay secret should never be digital. Once it is, the uphill battle of keeping it private begins.

There is almost no way to remember that things tend toward being stored and shared digitally. Even harder to live knowing this moment to moment. Our devices get so tangled up in our day to day lives, it's easy to be lulled into comfort. It is easy to ignore that our devices easily share anything and everything we put on them, and reveal everything we interact with. So try to brace yourself, if such a thing is possible. Brace yourself for having something of yours shared when you don't want it to be. This very possibly can happen to you and to me. We may want to prepare for what we do when our privacy goes away. This isn't actually a new thing. Secrets have become not secret for eons. Not always, but often.

Forever, bad things have sometimes happened to good people. Having your private stuff go public is just one way it can happen. Panic and fear are never a good answer. Be aware of what your devices and digital life might reveal of your life, thoughts and such. Be aware no one can be perfect in securing stuff. And beyond matters of life and death, like national security, try to be open. When you are open you get to be involved in how the world gets your private stuff. And for god's sake, don't use "password" or your name or someone's birth-date as your access code/pin/password.

Like having locks on doors, if you don't use the security things you have, then you don't get the security they can give. Put a passcode on your smartphone. That way if your phone is lost or stolen, your email, profiles and the information about all your contacts is less likely to be in the open. If you're worried dirty pictures or video you would take might end up on tv or something, don't take them. And breathe. Whether we like technology or not, it is not our enemy. And whether we want technology to be part of our lives or not, it isn't going away anytime soon.

Society can't really ever move beyond itself. As our sense of privacy evolves, there will be growing pains. And there's nothing horribly wrong with still using cash, or still getting a paper statement like it's 1880.

Tuesday, June 19, 2012

Drive: The surprising truth about what motivates us

Adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.

Thursday, March 8, 2012

Business Model for New Media

The discussion of business models to provide for sustainability is not particularly new for new media. However, some patterns have emerged (yet there is no one solution to the challenge. Dilettante Douchebag sums things up like this:

  1. Make something with your resources as they exist now. Start off small, even if it's one five minute episode.
  2. Put it out on any distribution channel you have available to you. Your website, social media, YouTube, or one of the thousand independent film streaming services.
  3. Determine how it was received and how you can better capture you audience's love next time.
  4. Repeat one through four for a bit before moving on to step 5. If you have enough content, you may now repackage it into a pilot, a feature, whatever your heart desires.
  5. If you cannot develop a fan base, start over on step one with a new product. Or quit and become an organic mushroom farmer in Carnation. If you have developed a fan base, move on to step 7.
  6. Give the fans an opportunity to show their love for your product based on what you have already done. You may use Kickstarter if you would like. If they show the love, move on to step 8.
  7. Create more of what your fans love, except better. Because of your fan’s support you will have a larger budget.
  8. Repeat step 7.
  9. Create a new product that will appeal to your existing fan base and bring them along for the journey. Start at step 1.

Tuesday, November 29, 2011

Average Video Ad Revenue

The average cost per 1,000 views (called average CPM) for an advertiser running ads with online videos is below. Remember these average video CPMs are what the advertiser pays, the publisher may make far less.

Average CPM for Premium content, broadcast content online: $21-$30
Average CPM for Mid-Tier, professionally produced content: $11-$20
Average CPM for User Generated Content: $0 - $5

(from Online Video Ad Budgets Expected To Rise Sharply In 2012). The video owner definitely makes less if there is an ad broker making the deal happen, like Google AdSense on YouTube.

Tuesday, March 15, 2011

Every Good Site

Websites differ, but every great website is:

  1. clear in its purpose,
  2. written well,
  3. always available and fast,
  4. well coded,
  5. timed well including going live early and announcing late,
  6. and avoids other unexpected pitfalls.

Web Site Purpose

A web site can allow people to:

  1. Learn information
  2. Buy something
  3. Be sent to another site
  4. Give you permission communicate with them
  5. Tell other people about something
  6. Do something offline
  7. Be entertained

If you are trying to do something else with a web site, you may not succeed.

More on YouTube Premium-Content

How do you get professional video if you don't want to do big money deals with Hollywood studios? You go straight to the creators.
In recent months YouTube has held talks with producers and agents in Hollywood... They'd provide the money - $2 million to $5 million, according to those briefed - to those willing to commit to producing content channels with a certain number of episodes or frequency of episodes over time.
While that sounds like a lot, one person who has heard the pitch says it works out to a production fee of about $4,000 per minute at the high end, big money by web standards but a pittance for TV.
YouTube execs cautioned that the talks have been exploratory; no deal has been completed

(from YouTube's Premium-Content Strategy Starts to Take Shape).

Thursday, February 17, 2011

Why Businesses Fight Net Neutrality

Fighting Net Neutrality is the next big frontier for business to try to treat what should be a public right in a civilized country as a for-profit piggy bank

(from The Film Delivelution by David Poland).

Saturday, February 12, 2011

Free Content Drives Sales

Treating your consumers like criminals may not be the best way to convince them to buy your sh*t

(from Free Monty Python Videos on Youtube Lead to 23,000% DVD Sale Increase). While freemium may not always be the answer, suing customers is clearly almost never a good idea.

Clarity of Purpose

Don't show me a project, a website, an ad buy or an essay without first telling me what it's supposed to do when it works properly

(from What's the Use Case by Seth Godin).

Friday, October 22, 2010

Audience Wants What It Wants Where and When It Wants It

The truth is that users are skipping the broadcasts anyway. We've covered study after study showing that viewers - especially young viewers - are no longer tuning into their favorite TV shows at a set time; instead, they're increasingly using DVRs, online video and even mobile devices to watch content when they want and where they want. It's too easy to blame online video for accelerating a shift in behavior that viewers were making anyway. And it's too easy to block Google TV access simply because it allows a user to get freely available online content on the TV

(from NewTeeVee).

Monday, May 24, 2010

Viacom Awkwardly Continues to Fight Google

Viacom served a DMCA takedown notice against itself.

[YouTube] enforced its repeat-infringer policy concerning a Viacom marketing account that had received multiple take-down notices from Viacom's legal department

(from Ars Technica).

Tuesday, April 6, 2010

MBAs Running Showbiz

MBAs running showbiz is like having a doctor hang ceiling tiles: they might get it right, but why would you ask them to try in the first place? To have MBAs, general business people, in charge of entertainment companies makes little sense in the final analysis. Sure they might know about allocating money and saying what stockholders, the board and colleagues want to hear, but they aren't showman (and show-women; show people).

Too many decision makers didn't come here to entertain anyone. The influence, power, money and glamor appeal to many, but few continue on in their motives and aim to change minds and hearts, move people, innovate or change anything but their own position and accolades. Most executives, and those aspiring to be executives, are skilled at one thing truly, and at the exclusion of other interests it's all they do: Most executives just move piles of money around.

Please don't mistake my meaning. Using resources well is vital for most things in life, be it rolling a tube of tooth paste from the bottom, or keeping a multi-billion dollar diversified media and entertainment company from going broke. Capital allocation, putting money toward what it makes sense to put it towards, is good business, and part of 'show business.' But making money is only part of show business. There is so much more that can be done in addition.

Show people, like Walt Disney, Cecil B. DeMille and P.T. Barnum, can make fortunes to be sure, but that's not all they do. In addition to making money, show people's efforts transform or create entire industries/genres/cultures and expand the thoughts/feelings/actions of countless millions of people for multiple generations.

Shakespeare was a very successful business person profiting from his own acting, writing and theatre ownership/management. He owned a stake in the Lord Chamberlain's Men (later named the King's Men), the leading theatre company in London (and therefore England) which built the Globe and owned other very successful theatres. He likely originated (i.e., was the first to play) some of the most re-performed acting roles ever written (by him) and in plays by others. He built a fortune in the late 1500s and early 1600s when if you were born without a lot money, making a lot money was very difficult. But Shakespeare's financial success is a footnote to his accomplishments.

  • affected all of Western Culture
  • transformed and created huge portions of the English language itself
  • touched and touches millions of minds, hearts and dreams
  • created 37 plays and over 150 poems, often considered the most important literary works ever made
  • keeps and has kept thousands of publishers/typesetters/editors/actors/directors/etc. gainfully employed for the last few centuries

And his accomplishments show no signs of slowing down anytime in the foreseeable future. No media company has even tied him, on any one of them. They should try.

To hope to keep a business running and growing is to lack ambition. Being concerned with dominating an industry, or increasing customer 'touch points' (the times and ways a company interacts with customers) and ignoring the need for good quality entertainment, entertainment that the audience so desperately craves, is to call a failed professional life a financial success and then give yourself a congratulatory pat on the back.

Yes, all things must sustain themselves or they are not healthy. A child's lemonade stand ought to make it's money back or (and this may not be a bad thing) it's subsidized playtime. If the child dilutes the lemonade to make the stand financially profitable, have they succeeded? They succeeded at making money while disappointing every customer and learning that cheating can get you loot. Empty, unfeeling, void of true value, loot. Instead, if the child makes the lemonade so tasty people pay a premium for it, then the loot can come in piles and buyers are happier/less thirsty too. Everyone can gain, no one need lose, and the world can become a better place.

Annual financial reports, no matter how large the numbers on them are, will never be able to have the worth of good financial results from the massive creation of value at a Shakespearean level. You say you're no Shakespeare? Good, we already had one of those, but never has there been another you. Make great work. You say that's hard? Yes, it's hard, harder than we can almost imagine; it is very hard to create great work. That's why it is called work and being hard makes it no less worth doing.

By all means make money, and don't ignore the day-to-day need to pay-the-bills. And create value while you make the money.

Sunday, April 4, 2010

Collapse of Complex Business

Interesting insights, and while I don't neccessarily agree with all of them, the idea that anyone can do things as they were done in the 20th century, or will be able to again soon, is foolish.

About 15 years ago, the supply part of media's supply-and-demand curve went parabolic [went up a lot, quickly], with a predictably inverse effect on price [went down]. Since then, a battalion of media elites have lined up to declare that exactly the opposite thing will start happening any day now.
To pick a couple of examples more or less at random, last year Barry Diller of IAC said, of content available on the web, It is not free, and is not going to be, Steve Brill of Journalism Online said that users just need to get back into the habit of doing so [paying for content] online, and Rupert Murdoch of News Corp said Web users will have to pay for what they watch and use.
Diller, Brill, and Murdoch seem be stating a simple fact-we will have to pay them-but this fact is not in fact a fact. Instead, it is a choice, one its proponents often decline to spell out in full, because, spelled out in full, it would read something like this:
"Web users will have to pay for what they watch and use, or else we will have to stop making content in the costly and complex way we have grown accustomed to making it. And we don’t know how to do that."

(from Clay Shirky).

Wednesday, March 3, 2010

Domain Name Length Counts

When choosing a domain, or even a show/company/product name, keep in mind this fun fact: most popular domain name length worldwide is 11 characters (example.com is 7). So if yours is close to that it's good news for systems that recognize domain names and do things to make them more usable to users. For example, Twitter shortens URLs over a certain length by default, which does in part pass on Google "link juice" but not as effectively as an un-shortened URL (domain length data from yafla.com).

Wednesday, February 17, 2010

Change, then What

The most radical revolutionary will become a conservative the day after the revolution.

-Hannah Arendt

In 2 years, when things have changed even more then they have already, will today's vanguard be the old establishment resisting further change? Might be good to keep your eye on the future, even as the present becomes what yesterday's future was.

Tuesday, February 16, 2010

Is The Game Really Changing?

The game only appears to be changing. Network Executives aren't screwing things up any more than they always have screwed things up...it's just that we hear about it more now because of technology. When Cinema discovered that Television was taking over people's relaxation hours, the entire industry scrambled like morons to find its way. In the end, making movies evolved on it's own and all they needed to do was keep working.
It's the same with the internet. Together, we have to make shows and projects the same way we always have. We have to unify business, technological, and theatrically creative minds and point them all in the direction we want our projects to go

(from Darren Ewing).

Monday, January 4, 2010

Social Media Marketing Explained in 61 Words

...you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page

(from WebInkNow).

Tuesday, December 29, 2009

Connection Can't Be Detached

We are all faced with clients that want to know ROI, that don't "get it" and I know that when I'm looking to educate these types of clients, every piece of data and every quote that supports my point of view comes in handy. So, here are the pieces I think will help me, and hopefully you in future decks and meetings:
  • Simply put, digital brand experiences create customers.
  • Our findings lead us to believe that marketers need to be dramatic...and not simply settle for awareness or impressions: engagement = affinity

(from she dorks out). Off the cuff, by the way, and without fully thinking it through I'll say this: "engagement" is often another word for connecting with an audience, and "affinity" is a way to keep at arms length the idea of people liking you (or your brand). In both cases they seem to be accepted ways to gloss the audience's desire for human connection, and intimacy. While I understand the corporate reluctance to embrace things like intimacy, moving people emotionally can't really be done from a distance. Someone must take that risk, and if companies aren't willing to, perhaps they just choose to hire someone who will and hope it will still work.