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Showing posts with label social networking. Show all posts
Showing posts with label social networking. Show all posts

Monday, October 29, 2012

Privacy Evolves

Zach Cumer posted about Safety & Security for the now + the future and graciously invited me to comment. Here is what I wrote today:

Thank you for the invite to comment. I'm out and about right now, so here are some brief thoughts.

The Internet, social media and our digital devices have brought transparency to our lives and the organizations we interact with. That never quite existed like this before. The youngest generation's entire idea of privacy is different than older generations' tend to be.

This new transparency is a double edged sword. On the one hand information is more available and often more useful than ever before. On the other, what used to be physical things, the artifacts of our lives, have become increasingly digital. Not everyone is ready for or understands what this means, even though it has already happened in many ways.

Hurricane Sandy, the storm that is hitting the East Coast of the US right now, illustrates: the moment the Internet goes out, our lives are plunged into 1980 style existence. Anything online, "in the cloud," is suddenly unavailable. Even more, if power goes out too, much of our lives goes back to 1880. Once the batteries run out, we learn the hard way what not being ready for power outages, being "1880 compliant" as I call it, is. We aren't used to how to do things like they were done in 1880. At least not long term.

At a retail job I had just after high school, the store couldn't see what was in inventory, on its own shelves, if there was a storm. The storm made the satellite link to headquarters go down. And the store's local computers didn't have that information by themselves. Technically, this is a problem of not having business continuity in the event of natural disaster, or simple rainfall in their case. Today, millions of people and companies can't get to their own address books, music collections or email because of a storm. One hopes the data-centers that store our digital lives don't lose the data in the rain and wind. Once hopes we'll still be able to get to everything after the storm has past. We need life continuity whether our tech works or not.

But, back to the privacy issues your post brings up. We don't send postal mail in clear envelopes because everyone wants, even needs, some privacy in their lives. Privacy still matters, and many call personal privacy a basic human right. Chapter 2 article 7 of the Charter of Fundamental Rights of the European Union says [e]veryone has the right to respect for his or her private and family life, home and communications. Yet despite privacy still going into laws, we don't have great answers for how our lives and our whole society are affected when privacy erodes accidentally, or through malicious breaches. Or simply because the privacy settings can be confusing.

From the scary sounding scenario of showing up online in the background of a stranger's photo auto-tagged by facial recognition, to the more likely possibility that you forget your smartphone at a bar, with your identity and financial data on it, we as a society are forced to rethink things. Beyond extremes like home break-ins because the people check in publicly online, or identity theft, there are other ways our privacy is dynamic. Web search histories and online profiles together are used to market things to us based on what we share with the world. What we share is both things we know about, like a restaurant review we know we wrote and share in public, and stuff we don't know about, like data from Google on flu searches getting used by the Centers for Disease Control to predict outbreaks more accurately. What do we want to have private and what can never be private again not matter how much we want it to be? As a civilization we lack great answers.

I have some ideas how to prepare ourselves. Computers are not just laptops and desktops, they are phones and tablets and gaming consoles and more. Computers and networks are designed to store and transmit information. From the rubber feet on the bottom, to the casing, to every line of code, everything about them is for keeping and sharing information; it is their fundamental purpose. Anything done to contain or remove information from computers and networks works against their foundation, their purpose. And that is why all ways to try to keep information private is going against the grain of computers. In a perfect world, a secret we want to have stay secret should never be digital. Once it is, the uphill battle of keeping it private begins.

There is almost no way to remember that things tend toward being stored and shared digitally. Even harder to live knowing this moment to moment. Our devices get so tangled up in our day to day lives, it's easy to be lulled into comfort. It is easy to ignore that our devices easily share anything and everything we put on them, and reveal everything we interact with. So try to brace yourself, if such a thing is possible. Brace yourself for having something of yours shared when you don't want it to be. This very possibly can happen to you and to me. We may want to prepare for what we do when our privacy goes away. This isn't actually a new thing. Secrets have become not secret for eons. Not always, but often.

Forever, bad things have sometimes happened to good people. Having your private stuff go public is just one way it can happen. Panic and fear are never a good answer. Be aware of what your devices and digital life might reveal of your life, thoughts and such. Be aware no one can be perfect in securing stuff. And beyond matters of life and death, like national security, try to be open. When you are open you get to be involved in how the world gets your private stuff. And for god's sake, don't use "password" or your name or someone's birth-date as your access code/pin/password.

Like having locks on doors, if you don't use the security things you have, then you don't get the security they can give. Put a passcode on your smartphone. That way if your phone is lost or stolen, your email, profiles and the information about all your contacts is less likely to be in the open. If you're worried dirty pictures or video you would take might end up on tv or something, don't take them. And breathe. Whether we like technology or not, it is not our enemy. And whether we want technology to be part of our lives or not, it isn't going away anytime soon.

Society can't really ever move beyond itself. As our sense of privacy evolves, there will be growing pains. And there's nothing horribly wrong with still using cash, or still getting a paper statement like it's 1880.

Tuesday, June 12, 2012

Everything is Global

You have to remember that in the age of Twitter and YouTube, nothing is a local event anymore. Every event is global, or can be global, within seconds

Aral Balkan writing about Microsoft's recent gaff in Norway (from The story behind that nasty Microsoft dance routine).

Thursday, April 12, 2012

Big Money is Big

Going by the $1 billion price tag, Facebook is paying about $33 for each Instagram user. That's a fraction of the $118 that Facebook investors will be paying per Facebook user if the company gets its expected $100 billion valuation after going public. By that math, Pachter said, $1 billon "doesn't sound crazy"

(from Barbara Ortutay).

Monday, August 24, 2009

Twitter Analysis Tools

Here are three useful sites for analyzing your tweets/twitter accounts:

  • TweetStats - reveals frequency and timing of your twitter behavior
  • TwitterFriends - examines how and who you connect with and converse with on twitter
  • TweetEffect - shows what impact your tweets had on followers starting or stopping following you

These ought to be only used to organize the underlying realities of what you tweet. Getting lost in the numbers and graphs and forgetting it is about communication and people will not be good.

Saturday, June 13, 2009

Social Network Dominance by County

While now some months old, there is a map of the world with the dominant social network for each country shown. Might be useful as a starting point if trying to reach a given country's audience.

Tuesday, March 17, 2009

Facebook Nearly 6% of Online Time in US

As of February 2009, Facebook is the "Monthly Attention Leader", commanding nearly 6% of all time spent online by Americans.
While Facebook leads in engagement, it still lags well behind Google and Yahoo! in overall audience. MySpace is the losing end of the trends in Compete.com's numbers, showing a dramatic fall in its attention share since Facebook's platform launched

(from Compete.com, via AllFacebook).

Facebook partly succeeds because they explode their content more than almost any other social networking application. They use Facebook Connect, the large number of feeds they provide and their numerous different supported interfaces (web, mobile web, text messages, smartphone apps and others) to make Facebook a ubiquitous and portable experience.

Supporting Facebook can make anyone more effective than those corporations that limit the use of their content on Facebook (including some major media corporations). By keeping content off of Facebook's "social graph" the best one can accomplish is 94% success.

For instance, MySpace would benefit at this point by building a compelling Facebook application to make MySpace available from within Facebook. This would be admittedly bold, but since MySpace is now in the shadow, bold is the safest choice. They also need to improve their mobile solutions and explosion of content (making it accessible in numerous ways).

Friday, February 6, 2009

Moms' Online Habits

Some interesting data about how mothers use digital technology and social networking sites (from Razorfish and CafeMom). Their methodology isn't entirely clear, but the information may be useful.

Wednesday, January 21, 2009

Facebook is Big

150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent-even Antarctica. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria

(from Web Strategy by Jeremiah Owyang).

Wednesday, January 14, 2009

Poken Connects Social Networking Applications to Real World

A device for sharing your social networking profiles with people you meet in the offline world.

Just tap poken-to-poken, and you are instantly connected to your friends and colleagues. Choose how people view your contact information, and view your friends' pages on Facebook, MySpace, and many other networks

(from DoYouPoken.com).

Tuesday, December 2, 2008

Facebook Activity Visualized

A video showcases a project that visualizes all the data Facebook receives and the interactions on the site. There seem to be over 2,000 actions on Facebook each second.

Wednesday, August 27, 2008

Twitter With Full URLs

When twittering, or otherwise posting a URL online, putting the http://www prefix on the web address will automatically be recognized as a URL and be made a link by various systems (e.g., Google's spiders, twitter's web interface, tweetie, etc.).

Facebook, for instance, automatically recognizes a full URL and makes it a link almost everywhere, and includes the page description and image in messages and wall posts. You can customize the default image, title and description that Facebook sharing uses too.

Tuesday, August 5, 2008

Facebook Applications Succeed When Good at Being Facebook Applications

This article discusses how the second entry, without the off line brand name recognition, is catching up and poised to trounce the slower, traditional game folks. Something I fear many companies don't realize is that with Facebook applications, fitting the Facebook world and engaging the Facebook user successfully trumps other concerns. For example, being the only offering of a specific type is not that important.

In corporate-speak this would be user affinity, in person-speak this is users liking one more than the other, and therefore using it more, and choosing it more, and sharing it with friends more. As theatre producer Cameron Mackintosh is said to have said, "match the show to the venue;" user experience and preference can make for an application's success or failure more than most other things.

Thursday, July 24, 2008

Facebook Connect Could Socialize Everything Online

Yesterday Facebook announced Facebook Connect which allows you to ...integrate the power of Facebook Platform into your own site. This means any site can have visitor behavior appear in that person's profile news feed on Facebook, but also opens up how much information people may be putting into Facebook's systems:

You are essentially telling Facebook's proverbial brain what topics - blogs or specific posts [or other sites] - with which you like to engage. In other words, you just told the system a little bit about yourself. Now imagine such information coming from dozens of Facebook Connect partners.
Each service adds a few more data points about you inside the Facebook brain, which is quite aware of your activities inside the Facebook ecosystem. The brain can then crunch all that information and build a fairly accurate image of who you are, what you like and what might interest you. With all that information at its disposal, Facebook can build a fairly large cash register

(from gigaom.com).

Tuesday, July 22, 2008

MySpace Half Adopts OpenID

MySpace today is announcing support for the OpenID identify platform. This means users of services that let you log in to them with OpenID will be able to use their MySpace credentials for the login. As TechCrunch pointed out, though, this appears to be a "land grab for user identities," since MySpace isn't allowing users to log in to MySpace with an OpenID account from another identity provider

(from CNET). They do plan to be a site that recognizes other OpenID logins (i.e., ones created on a site other than MySpace) soon.

Sunday, July 13, 2008

Facebook Bigger than MySpace

A couple weeks ago Facebook surpassed MySpace to become the largest global social network (from allfacebook.com).

Friday, July 11, 2008

Social Networks Can't Be Bought... Sort of

Promoting anything through social networks is not a simple or cut-and-dried as a media buy. There are firms and people that will tell you it is, but they are bending reality a little, sometimes enough to break from it all together. Social networks do allow for a certain amount of purchased attention, but really require a judicious use of both budgets and know how to maximize effectiveness.

Successful social networking is predicated on:

  • conversations
  • transparency
  • honesty

And unlike many other forms of media, social networking doesn't react well to force or spamy tactics.

Thursday, July 10, 2008

Popular Blog Posts Are Made Tues - Fri 10am - 2pm PT

Posting to a blog at different times affects the popularity of the post. Bookmarking that post at different times also impacts its popularity. There may be a "blog-cycle," like a news-cycle, for making blog posts popular.

According to some research, Thursday early afternoon and early evening may be the best times to seed blog posts into social bookmarking and social media sites. Others say that between 1pm and 3pm PST (after lunch) or between 5pm and 7pm PST (after work) are the best times and Thursday is the best day.

Social Profile of Your Audience

Forrester's Social Technographics put people into categories of how audiences use social media and social networks. Their Profile Tool can help you figure out how much of your audience is in which groups.

Facebook Cracks Down on TOS Bending Applications

SpeedDate's Facebook application was shut down temporarily as the latest application to be penalized by Facebook for either violating the Facebook Terms of Service or getting very close. This confirms my point that best practices for social media change quickly.

Facebook Chat on iPhone

Facebook has released a new version of the Facebook application for the iPhone which is available to be installed tomorrow at the launch of the new iPhone. The application includes chat which means you will be able to chat with all of your Facebook friends while on the go

(from allfacebook).