Thursday, August 7, 2008

Online Writing - Titles, Subjects And Headings Need Inverted Pyramid Extreme

Titles, headlines and subheadings all need the most meaningful and significant information first, toward the beginning. Many forms of content are often viewed out of context and in contexts outside the publisher's control:

  • titles
  • subject lines
  • headlines

Microcontent must have an even more exaggerated inverted pyramid style than the larger content they designate; the first word or two should be the most important and meaning imbued words in titles, headlines and subjects.

There has also been some interesting discussion about the use of numbers in headlines.

This is part 3 of Top 6 Online Writing Tips
Read parts 1 2 3 4 5 6

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