SEO and accessibility benefit when the meaning of acronyms and abbreviations are clearly spelled out. Instead of leaving search engines to guess which meaning of an acronym you intend, tell them. Using HTML to identify acronyms and abbreviations makes pages more accessible to non-visual browsers as well.
Google indexes acronyms more effectively when they are marked-up properly; Some say they use the acronym tag ...frequently and I have a page that responds to a keyword that only appears in the title attribute.
Even more vital is identifying acronyms and abbreviations when they have many different meanings. For instance "NASA" is both the National Aeronautics and Space Administration and the National Auto Sport Association, or "LA" in the following:
I have a friend from New Orleans, LA who now lives in LA. Which is marked-up with this syntax:
I have a friend from New Orleans, <abbr title="Louisiana">LA</abbr> who now lives in <acronym title="Los Angeles">LA</acronym>. In all cases making the meaning of acronyms and abbreviations clear makes for clear online writing.
This is part 5 of Top 6 Online Writing Tips
Read parts 1 2 3 4 5 6
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