As Mashable points out, EA has successfully navigated what could become a negative demerit amongst the hardcore fans of the game franchise into a widely talked about marketing move.
The video is talking with, not at, customers. And it's fun.
As Mashable points out, EA has successfully navigated what could become a negative demerit amongst the hardcore fans of the game franchise into a widely talked about marketing move.
The video is talking with, not at, customers. And it's fun.
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