Friday, July 11, 2008

Social Networks Can't Be Bought... Sort of

Promoting anything through social networks is not a simple or cut-and-dried as a media buy. There are firms and people that will tell you it is, but they are bending reality a little, sometimes enough to break from it all together. Social networks do allow for a certain amount of purchased attention, but really require a judicious use of both budgets and know how to maximize effectiveness.

Successful social networking is predicated on:

  • conversations
  • transparency
  • honesty

And unlike many other forms of media, social networking doesn't react well to force or spamy tactics.

No comments: