Promoting anything through social networks is not a simple or cut-and-dried as a media buy. There are firms and people that will tell you it is, but they are bending reality a little, sometimes enough to break from it all together. Social networks do allow for a certain amount of purchased attention, but really require a judicious use of both budgets and know how to maximize effectiveness.
Successful social networking is predicated on:
- conversations
- transparency
- honesty
And unlike many other forms of media, social networking doesn't react well to force or spamy tactics.
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