Yesterday Facebook announced Facebook Connect which allows you to ...integrate the power of Facebook Platform into your own site.
This means any site can have visitor behavior appear in that person's profile news feed on Facebook, but also opens up how much information people may be putting into Facebook's systems:
You are essentially telling Facebook's proverbial brain what topics - blogs or specific posts [or other sites] - with which you like to engage. In other words, you just told the system a little bit about yourself. Now imagine such information coming from dozens of Facebook Connect partners.
Each service adds a few more data points about you inside the Facebook brain, which is quite aware of your activities inside the Facebook ecosystem. The brain can then crunch all that information and build a fairly accurate image of who you are, what you like and what might interest you. With all that information at its disposal, Facebook can build a fairly large cash register
(from gigaom.com).
No comments:
Post a Comment