Monday, July 21, 2008

Don't Ask 'How Does This Help Us?'

Many are looking for how social media, social networks and things like viral videos can help them and their business. Seth Godin points out that the internet doesn't rely on marketers, and doesn't need to help you, or bow to your business needs, like more traditional ad supported media does. Since things like radio, tv and newpapers are supported by advertisers they must serve advertisers and marketers, but:

...the Net is different.
It wasn't invented by business people, and it doesn't exist to help your company make money.
The question to ask is, "how are people (the people I need to reach, interact with and tell stories to) going to use this new power and how can I help them achieve their goals?"

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