A huge LED display 'powered' by sheep (rated PG).
Sunday, March 29, 2009
Tuesday, March 17, 2009
Facebook Nearly 6% of Online Time in US
As of February 2009, Facebook is the "Monthly Attention Leader", commanding nearly 6% of all time spent online by Americans.
While Facebook leads in engagement, it still lags well behind Google and Yahoo! in overall audience. MySpace is the losing end of the trends in Compete.com's numbers, showing a dramatic fall in its attention share since Facebook's platform launched
(from Compete.com, via AllFacebook).
Facebook partly succeeds because they explode their content more than almost any other social networking application. They use Facebook Connect, the large number of feeds they provide and their numerous different supported interfaces (web, mobile web, text messages, smartphone apps and others) to make Facebook a ubiquitous and portable experience.
Supporting Facebook can make anyone more effective than those corporations that limit the use of their content on Facebook (including some major media corporations). By keeping content off of Facebook's "social graph" the best one can accomplish is 94% success.
For instance, MySpace would benefit at this point by building a compelling Facebook application to make MySpace available from within Facebook. This would be admittedly bold, but since MySpace is now in the shadow, bold is the safest choice. They also need to improve their mobile solutions and explosion of content (making it accessible in numerous ways).
Thursday, March 12, 2009
Be Amazing! (flash)
Step-by-step guide to destroying civilization with nanotechnology (rated PG-13).
Friday, March 6, 2009
Video Virality on Twitter
[an image of steeply rising traffic over time coming from twitter and going to video websites]
This is the souped-up version of the age-old tradition of IMing or emailing a friend a link to a funny video. Now, users themselves have huge audiences that they intercept in real time.
And while a user who searches clearly wants to be led somewhere useful, a user who clicks on a link recommended by a friend may just be more valuable.
(from NewTeeVee).
Thursday, March 5, 2009
Recond Labels Talking With YouTube
Universal Music Group, the world's largest music recording company, is in talks with Google's YouTube division to create a musicvid venture.
Instead of just receiving licensing fees or a share of ad revenue from the online video site, UMG is seeking an equity relationship on an ad-supported site focused on high-quality musicvideos unlike the grainy, user-generated fare common to YouTube's main site.
Other record labels such as Warner Music Group, Sony Music Entertainment and EMI have also been contacted about the plan, although they are not part of the talks. UMG is a division of France's Vivendi.
The discussions began about a month ago but are still in the preliminary stages, said people who spoke on condition of anonymity because the discussions are supposed to be confidential
(from Associated Press, via Variety, via msoefer's twitter).
Wednesday, March 4, 2009
Mobile Video is Growing
TV networks, like TNT, A&E and VH1, have all recently launched iPhone applications in a bid to make money in the mobile video and features market, including a spooky new iPhone app from A&E.
Plus, mobile video growth should be astronomical over the next few years, experts say
(from Ahead of the Curve). As I've mentioned before, people want to watch what, when and where they want. Let them.
Canonical Link Element
There is a Google Webmaster Central blog post about the presentation about canonical link elements made at SMX West and talked through in a video:
Monday, March 2, 2009
Viewers Watch When They Want (Not When You Want)
Traditional TV or otherwise, people want to watch what they want when they want, and want to watch where they want. This is as real as gravity and just as useless to deny. From ads to shooting to distribution, the viewers' expectation of themselves controlling the place and timing of viewing must be supported.
...the 'Dollhouse' premiere episode's rating increased 30% once time-shifted viewing was added in. 'Dollhouse' went from a 2.0 adult demo number to a 2.6.
'Dollhouse' lead-in 'Terminator: The Sarah Connor Chronicles' gained even more - 36%
(from The Live Feed).
News Feeds (Not RSS)
The first, and strongest, guideline about news feeds is to stop calling them RSS. In our study, 82% of users had no idea what this term meant
(from Jakob Nielsen's Alertbox, June 12, 2006). This was why Forrester under estimates feed use; they called them RSS which is meaningless to 82% of users.
Call feeds, feeds. That's what they are in plain English and referring to feeds as feeds clearly tells even the newest users that one item is being fed into another.
I also have more technical advice for feeds.
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