The first, and strongest, guideline about news feeds is to stop calling them RSS. In our study, 82% of users had no idea what this term meant
(from Jakob Nielsen's Alertbox, June 12, 2006). This was why Forrester under estimates feed use; they called them RSS which is meaningless to 82% of users.
Call feeds, feeds. That's what they are in plain English and referring to feeds as feeds clearly tells even the newest users that one item is being fed into another.
I also have more technical advice for feeds.
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