How do you get professional video if you don't want to do big money deals with Hollywood studios? You go straight to the creators.
In recent months YouTube has held talks with producers and agents in Hollywood... They'd provide the money - $2 million to $5 million, according to those briefed - to those willing to commit to producing content channels with a certain number of episodes or frequency of episodes over time.
While that sounds like a lot, one person who has heard the pitch says it works out to a production fee of about $4,000 per minute at the high end, big money by web standards but a pittance for TV.
YouTube execs cautioned that the talks have been exploratory; no deal has been completed
(from YouTube's Premium-Content Strategy Starts to Take Shape).
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