Web2.0 reshaped the face of the Internet. The vast majority of people out there are driven by doing things with people that they know. They were using IM and email to talk to these people online, but they weren't participating in the public parts of the web which was primarily interest or information-driven. Web2.0 introduced a series of technologies that enabled friendship-driven public spaces
(from Understanding Socio-Technical Phenomena in a Web2.0 Era).
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