Wednesday, October 22, 2008

7 Books Secretly About People and Communication

Their insights echo in my mind, they have good perspectives, and I'd love to hear your thoughts on them (I haven't written any of these).

Virus of the Mind
An Appealing introduction to memetics, how ideas move through and between people. I once made a crib sheet synthesizing its ideas, which appears in my mind's eye when considering how to connect people and ideas.
Naming matters. A rose by any other name wouldn't sell as much. Nor would it inspire as many emotions and cultural artifacts and antecedents. The ideas in this book may not be new, but they are surprisingly widely ignored.
Part anecdotal "case studies" and part impressive recounting of the authors' accomplishments, this book illustrates what makes some ideas business as usual, and others transcendent this-idea-is-now-a-cultural-force-to-which-all-others-seem-to-react ideas.
The Experience Economy
You are what you're paid for is part of the thesis, and the idea that if you can charge admission at your "door" (physical door or otherwise) is a compelling one: American consumers now spend more money on entertainment than food.
The Attention Economy
Selling your time for money is very 20th Century (or perhaps industrial revolution). Attention, not time, is the scarcest and most precious commodity.
It's Not How Good You Are, Its How Good You Want to Be
Predating the "The Secret" phenomena, it's partly about goals and communicating with yourself, and partly a guide to the advertising world written by an expert. It's helped me see the unseen.
The Change Monster
Bad change management ruins plans and misses opportunities and good change remakes the world and gives people purpose. A change consultant (I think that's what the author does) tells what makes change at work work. How organizations change, and don't, is about people.

No comments: