Thursday, February 5, 2009

Loving Fan Mash-Ups of Your Work

Cobbling, the word a PDF presentation 'Sailing the C’s of Change' by Kate Rutter, uses for mash-ups, work arounds and adaptations, can start to be embraced with these steps:

  1. Accept that cobbling will happen. Look beyond the threats to see the opportunities.
  2. Screws, not glue. Make it easy to open [DRM-free might be the equivalent for online video and social media].
  3. Decide who has the first response: legal or marketing.
  4. Identify and participate in emerging communities about your products.

No comments: