Internet with a Side of Fail

• If your site is down for 14 hours in middle of the day, on a Wednesday: you are fail (why).
• If your page takes over 25 seconds to load at noon on a Friday, or your server is in Europe and your audience is in North America: you are fail (why).
• If you promised an episode at a given time and place, and it isn't there: you are fail.

You must delight, not disappoint. All the brilliant content and marketing in the world will never save you if you're building internet with a side of fail.