Traditional television viewing patterns are collapsing and the industry needs to quickly figure out how to profit in a world where people can watch TV shows anytime, anywhere, NBC Universal's TV chief said.
The challenge now was drawing viewers to network shows at designated times when people can either record those shows or turn to online outlets to watch at their convenience, said Marc Graboff, Chairman of NBC Entertainment and Universal Media Studios.
Networks need to figure out how to make their content more immediately available in a lucrative way, such as by charging viewers to stream episodes shortly after airing - narrowing viewing 'windows' - or providing them to multiple outlets, he told an industry conference.
The biggest U.S. networks are currently struggling with declining advertising revenue, dwindling viewership and rising production coasts [sic]
(from Reuters, via Yahoo News).
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