Friday, October 9, 2009

Hollywood's Present is Online

Many talk of online video as a wave of the future; they are flat wrong. It is now, right now. I know a government employee that 4 months ago discarded their TV and now watches only online. I know a lawyer that uses Tivo as an on-demand that in combination with online TV and DVDs doesn't watch broadcast, cable or satelite live, ever. I have never owned a television, yet I watched three shows tonight and also appear on TV from time to time. Anyone who thinks online entertainment is a future, and denies it is a growing present tense event, is either not paying attention, about to lose their job or both. All things are more online and mobile than ever before and they are right now (I write this post on my phone; please forgive any spelling mistakes ;-).

"Hollywood's future is in Bannen's hands" by Lisa Marks may be over selling a single show as some sort of vangard. I love that this show is being made and am excited to see it, but Sony is not first with web content that costs more than $1 million (Seth MacFarlane, Burger King and YouTube did that over a year ago) and the CEO of Sony Pictures (parent of Crackle) said he "...doesn't see anything good having come from the Internet... Period." This show may be Sony's late, half-supported-by-the-studio attempt to be in the now.

A month online is equal to a year offline, and to not learn from history a from a year ago (like 12 years online) is to retrace steps taken by many before, and risk being obselete before you've begun. In 3 months, the generation referred to as digital natives will be the largest and most important demographic for entertainment. This demographic is already watching, listening and experiencing their entertainment where and when they want to and media companies are only just now pretending this will happen? That is like acting as if the wheel or fire might catch on when it's already the year 1500. People's careers and livelyhoods as employees and stockholders are suffering because of antiquated thinking (yes, 3 month old is antiquated). Get present or be irrelevant; there is no half way.

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