[an image of steeply rising traffic over time coming from twitter and going to video websites]
This is the souped-up version of the age-old tradition of IMing or emailing a friend a link to a funny video. Now, users themselves have huge audiences that they intercept in real time.
And while a user who searches clearly wants to be led somewhere useful, a user who clicks on a link recommended by a friend may just be more valuable.
(from NewTeeVee).
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