Traditional TV or otherwise, people want to watch what they want when they want, and want to watch where they want. This is as real as gravity and just as useless to deny. From ads to shooting to distribution, the viewers' expectation of themselves controlling the place and timing of viewing must be supported.
...the 'Dollhouse' premiere episode's rating increased 30% once time-shifted viewing was added in. 'Dollhouse' went from a 2.0 adult demo number to a 2.6.
'Dollhouse' lead-in 'Terminator: The Sarah Connor Chronicles' gained even more - 36%
(from The Live Feed).
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