Monday, February 2, 2009

Old, New Media Play Together

It's not that the Internet isn't enough, said Tom Guida, an entertainment attorney with Loeb & Loeb who represents new-media clients including Comcast Interactive and EQAL.
It's that every property needs to be everywhere. You can make money with a Web series if you have advertising, but to maximize the value proposition you need to put the show everywhere, he said.
That's no different from what networks must do today. Networks are releasing their shows on multiple platforms. Digital producers need to do the same.
No one gets to play in just one sandbox anymore. We all have to get in each other's sandboxes

(emphasis added, from TVWeek).

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