Cobbling, the word a PDF presentation 'Sailing the C’s of Change' by Kate Rutter, uses for mash-ups, work arounds and adaptations, can start to be embraced with these steps:
- Accept that cobbling will happen. Look beyond the threats to see the opportunities.
- Screws, not glue. Make it easy to open [DRM-free might be the equivalent for online video and social media].
- Decide who has the first response: legal or marketing.
- Identify and participate in emerging communities about your products.
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