The answer to "What is the ROI of Social Media?" can be another question: "What is the ROI on putting on your clothes in the morning?" I didn't come up with it, and I'm not sure who said this.
They were stressing the necessity for organizations to be active in Social Media. You will be talked about via Social Media, and you must decide if you want to be part of those conversations, or at their mercy (to some extent).
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