Monday, December 15, 2008

Brands Engaging Directly with Consumers Win

A new online Word of Mouth Marketing research study conducted by OTX, a global consumer research and consulting firm, confirms the value of brands engaging directly with consumers online. The initial findings of the new study, "The Impact of Social Media on Purchase Behavior," revealed that 54% of consumers agree that information from a brand representative would be more valuable than what is typically found on a company website

(from Yahoo! Finance).

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