Tuesday, August 5, 2008

Facebook Applications Succeed When Good at Being Facebook Applications

This article discusses how the second entry, without the off line brand name recognition, is catching up and poised to trounce the slower, traditional game folks. Something I fear many companies don't realize is that with Facebook applications, fitting the Facebook world and engaging the Facebook user successfully trumps other concerns. For example, being the only offering of a specific type is not that important.

In corporate-speak this would be user affinity, in person-speak this is users liking one more than the other, and therefore using it more, and choosing it more, and sharing it with friends more. As theatre producer Cameron Mackintosh is said to have said, "match the show to the venue;" user experience and preference can make for an application's success or failure more than most other things.

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