Friday, October 7, 2005

Virus of the Mind: The New Science of the Meme

by Richard Brodie. This book is really an introduction to memetics (the study of memes) with a more contagious title (the book explains what I mean by 'contagious'). I highly recommend it, even if it is some years old at this point.
an information pattern, held in an individual's memory, which is capable of being copied to another individual's memory.
the theoretical and empirical science that studies the replication, spread and evolution of memes
(definitions from Principia Cybernetica Web).

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