A lone Jedi wanders a Sith world meeting an evil warrior, produced by Dave and Tom (rated PG-13).
Friday, July 17, 2009
Wednesday, July 8, 2009
Tuesday, June 16, 2009
Distribution Is Part of the Show
Your plan for getting your work out there has to be as original as the actual work, perhaps even more so. The work has to create a totally new market. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one
(from gapingvoid). The old school way to put it is: The Medium is the Message. Perhaps I can help you figure out how to get your work out there /plug.
Saturday, June 13, 2009
Viewership Growing On YouTube
Basically, we took the top 100 all-time most-viewed "mid-tail" or "new media studio" content creators (i.e. Next New Networks, Howcast Studios, The Wall Street Journal's videos etc.) and looked at their viewership growth. The results? Over the past six months, publishers saw their daily average views grow by an average of 4.98% per month. Although there have been several recent failures in the space (60Frames, ManiaTV), overall the sector is growing in terms of viewership
(emphasis added, from TubeMogul's blog).
Social Media Salaries
There are no surprises, but I can tell you that consulting fees range from $20 an hour to $400 an hour, salaries range from $24,000 a year to $170,000, and the difference is based almost entirely on your non-social media employment background
(from Social Media Headhunter).
Social Network Dominance by County
While now some months old, there is a map of the world with the dominant social network for each country shown. Might be useful as a starting point if trying to reach a given country's audience.
Page Rank Is Not What It Once Was
Google's pagerank is shown most commonly by the green bar in the Google toolbar in your browser (if you have it installed). While Wikipedia says this ...numeric weighting from 0-10 for each webpage on the Internet... denotes a site's importance in the eyes of Google,
this is no longer true. Pagerank is now a deceptive, essentially useless number leading many to make bad decisions (e.g., buying ads on sites based on pagerank, when foreseeable results will actually disappoint).
There was a time, a few years ago, that Google's pagerank was a great indicator of how much traffic Google would send to a site. After that traffic got to the site, the site would have a chance to connect with, or sell things to those visitors. That is no longer the case, pagerank is no longer very important and like so many things online and in life, numbers aren't everything.
In all things, the shorthand of a number seems convenient, but is likely useless for revealing the most important truths (e.g., "I love my parents 72" is fairly meaningless).
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