Monday, August 13, 2007

Google Analytics for Tracking Campaigns

If you'd like to track what marketing campaigns are leading to what kind of visitors, Google Analytics can do this well. After you install Google Analytics code on your site, using Google's URL Builder Tool to tag links you put in web and email campaigns (i.e., not the links within your site), will allow you to track a visitor from the source of the visit.

Basically, by tagging links that you put in CPC or email campaigns, Analytics will not only tell you which campaign a visitor came from, but it can also follow what they do once they're on your site (by setting up goals in Analytics).

This way you can know not only what campaigns are getting you visitors, but what campaigns lead visitors to do what you want them to do on your site (e.g., buy something from you).

You can even track file downloads, track outbound links and track what visitors subscribe to your feed.

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