Friday, October 22, 2010

Audience Wants What It Wants Where and When It Wants It

The truth is that users are skipping the broadcasts anyway. We've covered study after study showing that viewers - especially young viewers - are no longer tuning into their favorite TV shows at a set time; instead, they're increasingly using DVRs, online video and even mobile devices to watch content when they want and where they want. It's too easy to blame online video for accelerating a shift in behavior that viewers were making anyway. And it's too easy to block Google TV access simply because it allows a user to get freely available online content on the TV

(from NewTeeVee).

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