Video on the Web is an intermediate case between broadcast video (TV) and page-based Web navigation. Preliminary data indicates that most Web videos should be short - typically 2–10 minutes - indicating a usage velocity between Web and TV, but closer to the Web's velocity of one user decision every 10–120 seconds.
When you develop content, services, and designs for the Web, remember that this medium has a much faster velocity than older media, whether print or TV
(from Velocity of Media Consumption: TV vs. the Web).
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