Saturday, June 13, 2009

Viewership Growing On YouTube

graph of top 100 new media/mid-tail video publishers' daily video views on YouTube summed by month from December to May
Basically, we took the top 100 all-time most-viewed "mid-tail" or "new media studio" content creators (i.e. Next New Networks, Howcast Studios, The Wall Street Journal's videos etc.) and looked at their viewership growth. The results? Over the past six months, publishers saw their daily average views grow by an average of 4.98% per month. Although there have been several recent failures in the space (60Frames, ManiaTV), overall the sector is growing in terms of viewership

(emphasis added, from TubeMogul's blog).

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