Google is now buying and selling TV ads in a big way.
Google TV Ads has begun booking upfront deals with major agencies and advertisers for the first time.
Marketers are committing upwards of seven figures to buy ads through the TV spot buying system in the year ahead, with agencies like Deutsch and Saatchi & Saatchi and advertisers like Coldwell Banker coming to the table, said Mike Steib, director of Google TV Ads.
Steib explained that marketers can still buy or tweak their campaigns daily; they're simply agreeing to use Google TV Ads throughout the year.
What our customers told us if the planner can put us into the upfront plan, then the buyers are free to utilize the platform in the way they works best for them,he said.
They can also buy ads on YouTube now using Google TV Ads
(from The Hollywood Reporter).
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