People Have Short Memories

Seth Godin points to the Bosch Axxis Washers made by a German Company as an example. Germany was one of the Axis Powers in World War Two. Bosch's slogan for these washers perhaps could be "The Final Solution for your clothes" or more boldly "Washes the Mud Races Out."

This is a company whose forbearer ...gave financial support to Hitler and...became indispensable to the German military effort during World War II. The company used slave labor, locating one of its synthetic rubber facilities in Auschwitz to be near the captive labor supply of the infamous concentration camp (from multinationalmonitor.org). Perhaps their marketing department may want to change the Axxis name.