Thursday, February 2, 2012

Push a Whole Season Live at Once

As I have suggested to many a web TV producer when discussing video release timing, no reason to fight to get people back for subsequent episodes if you already have an entire seaosn shot. Show them all at once:

As Netflix debuts its first original series, "Lilyhammer," on Feb. 6, the video subscription service has settled on a scheduling strategy suited for the digital world: making every episode available at once.
Signaling that it's embracing users' preference to watch multiple episodes of their favorite programs as a "marathon," Netflix won't be spacing out the eight shows of its first season of the comedic crime series over several weeks.
If you love the first episode, there is no need to wait until next week, or to set a DVR, to catch the next one, Netflix's chief content officer, Ted Sarandos, said in a statement Tuesday

(from Los Angeles Times).

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