Web Use is Double TV Use

A new IDC study of consumer online behavior found that the Internet is the medium on which online users spend the most time (32.7 hours/week). This is equivalent to almost half of the total time spent each week using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more than eight times as much time as spent reading newspapers and magazines (3.9 hours)

The time spent using the Internet will continue to increase at the expense of television and, to a lesser extent, print media, said Karsten Weide, program director, Digital Media and Entertainment at IDC. This suggests that advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising.

(emphasis added, from IDC - Press Release, via heavyBlog).