Thursday, December 11, 2008

Changing Markets Need Flexibility and Innovation

The best, most solid way out of a crisis in a changing market is through experiment and adaptation. Businesses surf the waves of changing circumstances, and I can't offhand think of any industries whose best players are not constantly engaged in reinvention of one sort or another

(from Richard Branson's Official Website & Blog). The Film and TV markets are changing, a lot; innovation, experimentation and adaption are key to their success.

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